Zudem musste auch kein spezielles Channel 4-Webentwicklungsteam für diese Aufgabe abgestellt werden.
Kontrollierte Vermarktung Die Plattformlösung ermöglicht das Einfügen und Nachverfolgen von Werbung sowie das Geo-Blocking von Fall zu Fall.
Höhere Akzeptanz
www.brightcove.comBrightcove had the infrastructure, expertise and knowledge to provide the platform much more quickly than an in-house effort could deliver and eliminated the need for a dedicated Channel 4 web development team.
Controlled monetisation – The platform solution allows insertion and tracking of advertising, as well as geo-blocking on a case by case basis.
Increased Adoption
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